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About Brinlock

We help good businesses get found by more of the customers already looking for them.

The founder

Why I started Brinlock

I'm Nate — I'm a registered nurse, and I got tired of watching businesses fail from problems nobody was paying attention to. Let me use my background in evidence-based practice to get a pulse on where your business actually is, and build a plan to get it to the next level.

— Nate (Nathaniel Crowell), founder
The work

Two ways we help you get found

They work together. For local businesses, Google's AI answers lean on your Google profile, and AI assistants read what's written about you across the web.

AI visibility

Show up when customers ask AI who to hire.

About AI visibility

Reputation management

Look like the right choice where customers often look first: your Google profile and reviews.

About reputation management
Method

How we work

  1. 01

    Look before we advise. We start with what's true today: what AI actually says when customers ask about businesses like yours, and what people see on your Google profile.

  2. 02

    Name the real problem. One plain finding, not a forty-item list.

  3. 03

    Give you steps in order, so you know what to do first.

  4. 04

    Check again. AI visibility subscribers get the same questions re-asked every month, so progress is shown, not claimed.

Lines we hold

What we won't do

Promise you a number — of customers, reviews or a ranking spot; invent numbers; write or buy reviews.

We're new, and we'll say so.

Brinlock is a new business. We don't have a wall of testimonials yet, and we won't make one up.

Where we are

Based in Madison, Wisconsin. Both AI visibility and reputation management work for any business in the US, and we meet by video or phone.